I myself am a freelance developer and I regularly work with non-technical founders to bring their ideas to life.
I feel like matching the expectations of your client or partner is crucial in the beginning of a project.
It’s important to lay out the groundwork, process & technologies while not including the tedious details. Communication is key etc etc
I’m keen to uncover my blind spots and see what other HNers with experience in similar circumstances think is most important when working with non technical business owners and founders