Why It Matters: Intel is pivoting its strategy to enable ecosystem partners to continue NUC systems product line innovation and growth. ASUS’s expertise and track record delivering industry-leading mini PCs to customers make it ideally suited to continue driving innovation and growth in NUC systems products.
“Thank you, Intel, for your confidence in us to take the NUC systems product line forward. I am confident that this collaboration will enhance and accelerate our vision for the mini PC – greatly expanding our footprint in areas such as AI and AIoT,” said Joe Hsieh, ASUS chief operating officer. “We are committed to ensuring the excellent support and service that NUC systems customers expect.”
What’s Next: Under the proposed agreement, ASUS will receive a non-exclusive license to Intel’s NUC systems product line designs, enabling it to manufacture and sell 10th to 13th Gen NUC systems products and develop future designs. This will enable ASUS to provide product and support continuity for Intel NUC systems customers. ASUS will establish a new business unit called ASUS NUC BU.